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Joseph’s Favorite Things

Ideas, tools, or resources I was introduced to during the Dubrovnik Cycle (Mon, Mar 16th — Fri, Apr 24th). Naming Conventions From the wonderful search capabilities of Sani Nielsen, this naming convention helped me get my CMS organized from the start. https://ontraport.com/support/reference-material/naming-conventions/ Email Subject Line Generator From the fine folks at Active Campaign, this tool gives you suggested titles to […]


Get Your Dream Job — Start a Blog

It’s all about who you know. I’m sorry if I’m the first person to break this news to you, but knowing the right people really can open so many new opportunities. On the bright side, getting to know the right people is easy. And to keep those people in your life is easy to — show respect […]


Guidelines for Creating Your Company Logo

When we look at the psychology behind trust, a significant component is your target customer’s perception of your character. Trust has three primary facets: character, competence, and common goal. Your logo stands as one of the most significant representations of your character The perception of your character influence your value. The more you look like […]

How to Write Blogs Faster

I recently had a friend share a formula she picked up for writing blogs faster. The process itself is pretty great since it forces you to be concise. You don’t have the opportunity to get lost in paragraph after paragraph. Instead, you’re forced to tell the whole story in the shortest way possible, then expanding […]

The Entrepreneur’s Potluck — April 2017

The Entrepreneur’s Workshop is a Chicago-based meetup group that provides small group sessions to further develop skills in business & marketing. The purpose of these sessions is to help strengthen the entrepreneurial community in Chicago by providing a place to learn and interact. April’s meetup was a joint effort between The Entrepreneur’s Workshop Meetup and the Windy City […]

How to Quickly Establish a Mailing List for Your Business

People despise current email marketing tactics because organizations send…well, mostly crap. As companies like MailChimp, Constant Contact, and iContact made it easier to send emails, companies took advantage of this to overwhelm people’s inboxes. Instead of sending value-based emails that assist in making their customers’ lives easier, companies began sending promotion after promotion in their […]

Implementing Automatic Check-Ins via Basecamp 3

One of the initiatives we launched as added value to the $199/mo subscription for TourAndEventWebsites.com (TEW) was an online community. With TEW being so incredibly niche, we’re able to bring all of our subscribers together in one place. They can share ideas, interact with our team, and communicate with each other. After attending a workshop […]

The music competition that ushered in a new era of virtual fundraising

The Open Mic Challenge created a digital platform, in a COVID-19 world, that gives communities the chance to celebrate their local musicians. This elimination-style competition was built for Chicago musicians and promoted over Instagram. During its run, viewers were able to watch and vote for their favorite musician every Wednesday night while also enjoying surprise messages […]

Martin Creative 2020 Awards

Including Community Effort of the Year, Artist of the Year, and Person of the Year — here is a list of some of the best things 2020 had to offer. 10) Ad of the year Match.com’s Satan Commercial Imaginative, well-done, great story. Just…everything we love in an ad. 9) App of the year Dropbox Paper […]

Redesigning Voice Mail — The UX of the Missed Call

It’s time we re-examine the user experience of calling an individual. Voice mail was labeled as the brain child entrepreneur, Gordon Matthew, back in 1979. Throughout the 1980s it gained in popularity, but required such complex systems that only large corporations could afford the technology at the time. Over 30yrs later, the “experience” of calling […]

Mean UX: Audible.com App

This month I fell victim to a mean UX move by the good people over at Audible.com. And listen, Audible app, I like you. I really do. Albeit I’m a little late to your book listening party, but you’ve done a really great job without me all these years. You look great. Your branding is solid. You […]


How to Write Blogs Faster

I recently had a friend share a formula she picked up for writing blogs faster. The process itself is pretty great since it forces you to be concise. You don’t have the opportunity to get lost in paragraph after paragraph. Instead, you’re forced to tell the whole story in the shortest way possible, then expanding […]



Implementing Automatic Check-Ins via Basecamp 3

One of the initiatives we launched as added value to the $199/mo subscription for TourAndEventWebsites.com (TEW) was an online community. With TEW being so incredibly niche, we’re able to bring all of our subscribers together in one place. They can share ideas, interact with our team, and communicate with each other. After attending a workshop […]






The Chicago Blackhawks App: When User Interfaces Turn Funny

In the world of digital design, the user interface refers to the elements on a screen that you interact with. These can be pictures, text, buttons, boxes, icons — you…you get it. When we do this, it’s the job of the user interface designer to take the end result into consideration. Ifwe’re placing in text, […]

MacBook’s Touch Bar Made Sales Presentations Customizable

There was a time when giving a sales presentation was a linear process. The 2017 MacBook, with it’s rather ingenious Touch Bar functionality has put an end to that time. As sales & marketing industries continue to find new ways of gathering data, we look at new ways of using that data to better the […]

Can Facebook Change Society with 1 UX Update?

In designing the “Share” button for simplicity, Facebook has created a habit-based level of functionality that makes it easy to distribute misleading information. When scaled at a much larger level, the ability to redistribute this type of content can begin to affect society through social proof instead of facts. At the corporate level of design, […]

The Entrepreneur’s Workshop Nov 2017 — Group Website Reviews

Last night TEW had the opportunity to review 4 different attendee websites. Each site was evaluated for clarity in messaging, defined next steps, and overall purpose. We were joined by 2 local designers who helped lend their expertise and knowledge in the review of each site. Nicole Maynard is the Head of User Experience at Hyatt leading […]

You’re Spending Too Much Money on AdWords

You’re wasting valuable ad dollars if you’re driving traffic to a bad site. Paying all this money to rank high on Google — just to lose the sale when they arrive at your site? A lot of people think the purpose of SEO is to drive people to your site. Which, even agencies present it […]

A list of 18 copywriters to consider for your next project

The following is a list of copywriters I independently gathered through a copywriting group. As a copy strategist myself, finding the right people to help communicate your message is extremely important. The names on this list are not a personal recommendation. While I also work with copywriters, I have not had the chance to personally […]