Partner with Martin Creative as your marketing company’s customer research department for your eCommerce clients who process more than $10M in revenue. Our proven process uncovers new ways to grow your client’s business faster.Speak with Joe Follow on
Your clients rely on your expertise to grow their businesses, so you need every tool at your disposal to deliver for them. Let our team help align your clients’ messaging with customer intent using our behavioral, competitor, and Google Analytics research methods to uncover new opportunities.
Joe works with Fortune 100 companies, and his powerful ideas have been featured on FOX News, WCIU, and WGN.
Joe guides your client through a series of highly strategic questions to identify a single target customer. Using an iterative technique that employs psychology, UX/UI, sales, marketing, design, and 20 years experience with proven business growth strategies, Joe’s questions identify key emotional motivators in the buying process which dramatically improve messaging and conversions.
Identify minor blockages that are preventing enormous business growth with our in-depth review of the buyer journey. Our process goes beyond surface-level data and automated reports, and delves into the emotional motivators that drive purchasing behavior.
Join a short video meeting to see if our approach can help your client.
We meet with key stakeholders to define a single target customer.
We review the client’s current sales & marketing materials.
Together, we present the new strategy to your client in terms they can understand.
We coordinate all meetings, solicit materials directly from your client for research, and present the new plan to your client. Your client can work with us directly, or we can white label the engagement as a member of your team.
Exploratory Company Research
Unique value proposition
High-Powered Quick Wins
Identify target customer, plus:
Website Improvement Plan
Website Analytics Action Plan
Targeted customer survey questions
Customer Journey Map
Improve website conversions, plus:
High-Converting Home Page Wireframe
Home page copywriting
Home page design
See below for useful client language for use within your proposals.
Review of any current sales/marketing materials, proposals, and previous quantitative and qualitative customer research.
Report on five key competitors to dissect their design, messaging, and conversion tactics.
A list of immediate improvements to the sales and/or marketing process that require the least amount of effort for the highest return.
Our unique, proven process to uncover innovative opportunities by defining one target customer.
One sentence that clearly communicates what your client does and why the target customer wants to buy from them.
An itemized list of website changes to optimize for conversions on desktop, tablet, and mobile devices.
Suggested updates to Google Analytics that will help clients identify useful trends and patterns in their data.
Customer-specific questions to gain valuable insight around key fears, objections, and motivators.
Guidelines to communicate overall value by focusing on emotional motivators.
A visual representation of the steps involved in the current marketing funnel with suggested revisions.
Black & white mockup of the home page on desktop, tablet, and mobile with a highly strategic conversion formula built into the content structure of the page.
Meetings with our copywriting team to create messaging that utilizes emotionally-fueled, persuasive sales language.
PSD mockup that establishes trust through modern design with the flexibility needed for desktop, tablet, and mobile.
They’d run out of ways to increase revenue. They were running ads and posting on Instagram, but it wasn’t leading to more sales.
By aligning their site to a single customer, the optimization strategy we implemented increased the conversion rate by 12%, creating a $1.2M return.
They didn’t understand who their target customer was. They were stalled with their current strategy by continuing to compete for words like "rehab facility".
Defining their target customer led to a significant increase in the business development process by uncovering a new list of keywords and content to create.
"24 years, and I have never met someone with Joe's approach."
Jason, Get VisibleFounder
We will interview your client to guide them towards defining their best customer. Here, the CEO of Montage Consulting talks about how our process changed the way he viewed his marketing efforts.
A collection of resources to help you start working conversion optimization services into your conversations.
It doesn’t matter how great your website looks. What matters is if it helps turns website visitors into paying customers. Known as converting, this approach is rooted in sales, psychology, and using data-driven decision making.
Our highly targeted customer definition tool. It will take you 30mins to work through this series of questions about your one ideal customer. At the end, you'll receive an email with a summary of your customer and suggestions for improving your sales & marketing based on your answers.
Consider this: the average eCommerce website converts 2% of visitors into new customers. This means that out of every 100 people who visit their site, two of them are making a purchase.
We can work with you to create a compelling, value-based sales presentation that combines our services with that of your agency.