Behavioral customer research to increase conversion rates.

Partner with Martin Creative as the customer research department for any of your eCommerce clients. We conduct behavioral, competitor, and Google Analytics research, uncovering new ways to help you grow your client’s business faster.

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Our unique process reveals why customers want to buy from your client.

With a 20-year iterative combination of psychology, UX/UI, sales, marketing, design, and proven business growth strategies, Martin Creative has created a process unlike any other. Joseph will guide your client through a series of highly strategic questions that identify key, emotional motivators in the buying process in order to identify who they are trying to win, how, and why winning that customer is essential to their business’s growth.

For you:
  • Confidently start your client relationship with a data-driven plan.
  • Secure longer contracts with clients that yield higher profits.
  • Adopt the most profitable conversion rate optimization techniques.
  • Streamline your client onboarding process.
  • Target clients in new ways in the sales journey.
For your clients:
  • A sales process that converts more visitors into customers
  • To feel engaged when interacting with the Martin Creative team
  • The steps towards building a loyal community that sells for them
  • Better informed, more productive interactions with your company’s team
  • Confidence that you genuinely understand their business

TEDx speaker and author Joseph Adam Martin knows how to represent your company well in front of clients.

Joseph's powerful ideas have been featured on FOX News, WCIU, and WGN.

He is the CEO of an international creative agency and author of two books, including the forthcoming Power of the Experience: How your innovative company can create more VIP experiences, get more online customers for life, and build a loyal community that sells for you. He has worked with Fortune 100 companies such as McDonald’s, Anheuser-Busch, and Microsoft.

WGN
Fox News
Mc Donalds
Microsoft
Tasty Trade
WCIU
Anheuser Busch

Let your team do their most creative work with our behavioral analysis and Google Analytics insight.

We coordinate all meetings, facilitate materials directly from your client for research, and present the new plan to your client in an exciting way. All work is created specifically for your client's overall budget, business trajectory, marketplace opportunities, and all parties' abilities.

You Meet With Us

Video meeting to learn more about your client to see if our approach is right for them.

We Meet With Your Client

Joseph will meet your client to discuss KPIs and business objectives.

We Conduct Research

Our proven technique allows us to arrive at critical insights that drive growth faster.

You Receive the Roadmap

The plan is presented to your client with enthusiasm, in terms they can understand.

Have the data to prove your decisions

Our methods work best for companies between $1M — $20M in revenue. Your client can work with us directly, or we can white label the engagement as a member of your team.

Optimization Upgrades

Only 4hrs of Client Time Needed

Competitor Research for Industry Positioning & Value

High-Powered Quick Wins

$7,500

Increase Website Conversions

Only 8hrs of Client Time Needed

Competitor Research for Industry Positioning & Value

High-Powered Quick Wins

Customer Alignment System™ for Maximum Growth

Website Analytics Action Plan

Emotionally Motivated Copywriting Direction

Achievable Website Optimization

$12,500

Sales & Website Optimization for Explosive Growth

Only 20hrs of Client Time Needed

Competitor Research for Industry Positioning & Value

High-Powered Quick Wins

Customer Alignment System™ for Maximum Growth

Website Analytics Action Plan

Emotionally Motivated Copywriting Direction

Achievable Sales & Website Optimization

Sales Funnel Innovation

Content Power Formula™

Opportunities for High-Value/Low-Cost AdWord Opportunities

High-Converting Home Page Wireframe

$25,000

Everything Included In Our Services

Our process goes beyond surface-level analytics and into the emotional motivators that drive purchasing behavior. An in-depth review of the buying journey will identify minor blockages that are preventing enormous business growth.

Competitor Research For Industry Positioning & Value

Review key competitors to dissect their design, messaging, navigation, page structure, and conversion tactics.

High-Powered Quick Wins

A summary of all research with recommendations for immediate improvements to the sales and marketing process.

Customer Alignment System™ for Maximum Growth

Our unique process to align the company’s value with buyer intent. Your team will use this system to innovate new opportunities by understanding exactly who is buying, why they are buying, and why they are not buying.

Website Analytics Action Plan

Most companies do a high-level analytics review, but that doesn't go far enough. Our team will comb through analytics for specific, conversion-focused opportunities.

Emotionally Motivated Copywriting Direction

Convert higher with copy that better understands what the buyer wants to do, exactly what action they need to take next, and what they already know when they come into contact with the brand.

Achievable Website Optimization

Created with consideration for the abilities of the client and your team, you receive guidance on website changes that are preventing conversions on desktop, tablet, and mobile.

Achievable Sales & Website Optimization

Created with consideration for the abilities of the client and your team, you receive the insight to help your client achieve sustained growth, beyond their website.

Sales Funnel Innovation

A visual representation of the steps involved in the current sales process and a revised process for improving responses using trust-building and personalization techniques.

Content Power Formula™

Our one-of-a-kind home page formula tells you exactly what to write for every sentence and the purpose behind every piece of content on the home page.

Opportunities for High-Value/Low-Cost AdWord Opportunities

Expanding on the customer psyche and purchasing behavior allows us to target the buyer earlier in the process.

High-Converting Home Page Wireframe

Our superpower! We will create a black & white mockup of the home page on desktop, tablet, and mobile with a highly strategic conversion formula built into the content structure of the page.

We have helped

A cannabis delivery service generate a $1.2M return

They had run out of ways to increase revenue. They were running ads and posting on Instagram, but it wasn’t leading to more sales. By aligning their site to a single customer, the optimization strategy we implemented increased the conversion rate by 12%, creating a $1.2M return.

A national rehabilitation facility uncover new keywords to target

They didn’t understand who their target customer was. They were stalled with their current by continuing to compete for words like “rehab facility.” Defining their target customer led to a significant increase in the business development process by uncovering a new list of keywords and content to create.

Working with your client

We will interview your client to guide them towards defining their best customer. Here, the CEO of Montage Consulting talks about how our process changed the way he viewed his marketing efforts.

Industry Resources

A collection of resources to help you start working conversion optimization services into your conversations.

Using Trust & Personalization to Improve Your Website

It doesn’t matter how great your website looks. What matters is if it helps turns website visitors into paying customers. Known as converting, this approach is rooted in sales, psychology, and using data-driven decision making.

Define Your Target Customer

Our highly targeted customer definition tool. It will take you 30mins to work through this series of questions about your one ideal customer. At the end, you'll receive an email with a summary of your customer and suggestions for improving your sales & marketing based on your answers.

Can Facebook Change Society with 1 UX Update?

In designing the “Share” button for simplicity, Facebook has created a habit-based level of functionality that makes it easy to distribute misleading information. When scaled at a much larger level, the ability to redistribute this type of content can begin to affect society through social proof instead of facts. At the corporate level of design, […]

Are you going after a big client?

Our approach to conversion rate optimization has shown how companies can increase revenue between $1M—$100M. We can work with you to create a compelling, value-based sales presentation that combines our services with that of your agency.

Contact Us

Contact Info
Address

445 E Illinois St
Chicago, IL 60611