Articles
Writing on messaging, positioning, and the words that decide whether anyone stays on your page.
More on messaging
The better your messaging, the shorter your sales process. Use this list of guidelines to...
Discover new ways to innovate and decrease your cost of acquisition by focusing on just one...
One sentence that helps people understand what you do and why they’d want to work with you,...
CFOs struggle to sell themselves because they focus on what they do rather than why their...
A 12 minute presentation about increasing the number of people who take an action on your...
And if you’re talking about telling the world that story on your website – then you have to...
Everything else
Set up a call and let’s go look for the language on your site that could be working harder. Small changes you can make this week. You will leave with something useful whether or not we go further.
