Captivate audiences right away! Learn exactly what needs to go into your first sentence. From hooks and bursts of personality, these tried-and-true first sentence strategies can help you better communicate your value.
More is required of your logo today than ever before. It needs to look great on a desktop computer and a mobile phone. In print on a business card and as a small square on Instagram. Have a logo that conforms to these different states are known as responsive logos. Send these guidelines to your designer to know they’re creating a useful logo for your brand.
On the other hand, implementing changes can take time and will often impact the overall customer experience. Feels pretty loose\lose. So how do you, a kind and motivated founder, implement better work culture without major, disruptive changes that drive your customers running for the hills (where your competitors lie in wait)? Below are six non-magical […]
A 12 minute presentation about increasing the number of people who take an action on your website. Use these 6 tactics to increase conversions.
It’s time we re-examine the user experience of calling an individual. Voice mail was labeled as the brain child entrepreneur, Gordon Matthew, back in 1979. Throughout the 1980s it gained in popularity, but required such complex systems that only large corporations could afford the technology at the time. Over 30yrs later, the “experience” of calling […]
People despise current email marketing tactics because organizations send…well, mostly crap. As companies like MailChimp, Constant Contact, and iContact made it easier to send emails, companies took advantage of this to overwhelm people’s inboxes. Instead of sending value-based emails that assist in making their customers’ lives easier, companies began sending promotion after promotion in their […]
This elimination-style competition was built for Chicago musicians and promoted over Instagram. During its run, viewers were able to watch and vote for their favorite musician every Wednesday night while also enjoying surprise messages from television host Ryan Seacrest and Lina Gaudenzi of NBC’s the Voice. Created by Joe Martin and Ashley Havertine, the event raised money for breast cancer research and […]
“attention is very powerful in the human mind. […] everyone around the world is hunting the attention of others all the time.” — Don Miguel Ruiz, The Mastery of Love Without someone’s attention, it becomes nearly impossible to share knowledge or new concepts effectively. Similarly, our own ability to absorb new information relies heavily on […]
Textexpander This application runs in the background and lets you setup keyboard shortcuts for commonly typed items. In essence, it expands your text. For example, if I want to send someone the link to my TEDx talk, I just “;ted” and it automatically replaces “;ted” with https://youtu.be/zRtFOwofqsw. ExpressVPN This application also runs in the background […]
Including Community Effort of the Year, Artist of the Year, and Person of the Year — here is a list of some of the best things 2021 had to offer. Ad of the Year Geico |‘Scoop, There It Is’ I’m pretty sure the commercial department at Geico is a box that allows anyone to submit a video […]
It doesn’t matter how great your website looks. What matters is if it helps turns website visitors into paying customers. Known as converting, this approach is rooted in sales, psychology, and using data-driven decision making.
It’s time we re-examine the user experience of calling an individual. Voice mail was labeled as the brain child entrepreneur, Gordon Matthew, back in 1979. Throughout the 1980s it gained in popularity, but required such complex systems that only large corporations could afford the technology at the time. Over 30yrs later, the “experience” of calling […]
“attention is very powerful in the human mind. […] everyone around the world is hunting the attention of others all the time.” — Don Miguel Ruiz, The Mastery of Love Without someone’s attention, it becomes nearly impossible to share knowledge or new concepts effectively. Similarly, our own ability to absorb new information relies heavily on […]
It doesn’t matter how great your website looks. What matters is if it helps turns website visitors into paying customers. Known as converting, this approach is rooted in sales, psychology, and using data-driven decision making.
You’re not selling a CFO. To illustrate the importance of selling why, as opposed to what you do, let’s take a look at a recent example. We worked with a Chief Financial Officer who believed he was selling CFO services. However, after conducting research across similar firms, we discovered that his One Target Customer wasn’t […]
And if you’re talking about telling the world that story on your website – then you have to distill and communicate the most important value of your product – or even your brand – in the very first sentence on the site. This just went from tough – to essential for the success of your […]
Joe has spent the last 20 years helping companies see the world through their clients’ eyes, and his approach focuses on leveraging the copy of the first sentence to drive conversions. In this discussion, they explore why most of us get the first line wrong, how to create a message that turns prospects into leads, […]
One sentence that helps people understand what you do and why they’d want to work with you, buy your product, or sign up for your event. Why is writing the “why” so hard? Years in the business of writing our client’s websites has taught us that crafting the language of “why” is incredibly challenging for […]
We’ll get more in-depth throughout the article but here’s what this simple graphic below helps our clients understand.. The more targeted your messaging, the easier your sales process becomes. Imagine if your messaging made this graphic come to life. The first sentence on your website, either intentionally or unintentionally, controls your entire organization. Please take […]
This list of resources will help you create better email subject lines, create videos, and win over customers who say they don’t want to meet with you.
On Wednesday of this week, an anonymous individual decided to place their own, handmade ads on a Chicago Blue Line train. After sitting across from the ads for a solid 20 minutes, I had some critiques. The following are some tips for that person regarding effective advertising. 1) Establish Purpose Understand what it is you’re […]
I recently had a friend share a formula she picked up for writing blogs faster. The process itself is pretty great since it forces you to be concise. You don’t have the opportunity to get lost in paragraph after paragraph. Instead, you’re forced to tell the whole story in the shortest way possible, then expanding […]
There was a time when giving a sales presentation was a linear process. The 2017 MacBook, with it’s rather ingenious Touch Bar functionality has put an end to that time. As sales & marketing industries continue to find new ways of gathering data, we look at new ways of using that data to better the […]
At the corporate level of design, small changes have a significant impact. For that reason, any change is tested, analyzed, researched, tested again, etc. This is because a simple change can influence millions of dollars in revenue. Nicole Maynard, head of UX for Hyatt says: “One small change can take months before we place it on […]
The following is a list of copywriters I independently gathered through a copywriting group. As a copy strategist myself, finding the right people to help communicate your message is extremely important. The names on this list are not a personal recommendation. While I also work with copywriters, I have not had the chance to personally […]
The following list is comprised of 10 tools my team currently uses in running our Saas-based product company.
