Ideas, tools, or resources I was introduced to during the Dubrovnik Cycle (Mon, Mar 16th — Fri, Apr 24th).

From the wonderful search capabilities of Sani Nielsen, this naming convention helped me get my CMS organized from the start.

From the fine folks at Active Campaign, this tool gives you suggested titles to create enticing subject lines.

Interesting article that talked about businesses needing to re-frame to meet the needs of comfort and safety.

Easy to use tool to find out what technology a specific website is using.

How to 10X Conversions with Emotion

Talia Wolf always has fantastic insight. This look at conversions and emotion is among my favorite.

Podia’s Sales Pages


I enjoy the way their platform is put together. I’m using Podia for my Food Tour Marketing Masterclass offerings currently. Looking to expand to offer more courses in the future.

Video Maker

Thank you to Taylor Gaines for posting up this resource, as well as the next two. For Lumen, their instant video feature converts blogs to videos.

Simple whiteboard videos and tutorials.

Prepackaged Video Ads

Choose videos that you can easily customize with your messaging.

Podcast Helper

I haven’t tried it yet, but my buddy Vince Carone recommended live-streaming production platform.

Video to Connect with Customers

They say, “Vidyard is the easiest way to create, host, and share
videos so you can keep connecting with customers and colleagues when everything else feels remote.” I’m going to give it a shot.

How COVID-19 is Impacting Sales and Marketing

Metrics and data from the accounts of over 70,000 HubSpot customers globally.

What to say when customers don’t want to meet with you

Sarah Victory is in the business of knowing and connecting the right people. When she told me to look up this article, that it was full of great insight. She was right.


Keep Reading

Writing first sentences for website

12 Examples of Great First Sentences

What makes a great first sentence? And more importantly, do you have one? Showing may be easier than telling, so let’s look at some of our own examples below. Be on the lookout for ways we use brevity, clarity, wit, humor, and value\outcome-specific messaging to achieve a great first sentence. With each example, we’ll also […]

6 Problems with the First Sentence on Your Website

We’ll get more in-depth throughout the article but here’s what this simple graphic below helps our clients understand.. The more targeted your messaging, the easier your sales process becomes. Imagine if your messaging made this graphic come to life. The first sentence on your website, either intentionally or unintentionally, controls your entire organization. Please take […]

The 1st Sentence on Your Website

This one sentence is so incredibly powerful. It sets the tone for the entire length of the client engagement and ultimately dictates how customers will view and expect to receive your value. That’s why it’s crucial to make sure the first sentence accurately reflects not only what you offer, but also the unique value you […]