I recently had a friend share a formula she picked up for writing blogs faster. The process itself is pretty great since it forces you to be concise. You don’t have the opportunity to get lost in paragraph after paragraph. Instead, you’re forced to tell the whole story in the shortest way possible, then expanding on it to add more detail.

1) Tell me in one sentence — what are you going to write about? Just one sentence that sums up the entire story.

2) Write out 5 sentences that tell the whole story, from start to finish.

3) Go back and add 2–3 sentences onto each of the sentences you’ve written in step 2. Only 2–3.

4) Proofread, edit, and format for posting

5) Post

If you happen to write some articles using this format, I’d love to see how they turned out. Please feel free to share them. You’ll also see this format in use through some of my articles.

Good luck and happy writing!


Keep Reading

Joe Martin - Speaking about his book 6 Week Cycles

The 1st Sentence on Your Website

The first sentence is so very important. It begins a conversation with a site visitor that ideally ends with them in a sales funnel. Here’s how we have helped companies start better conversations with the right customers. Changing the conversation in financial consulting There are a lot of conversations to be had in the world […]


Tools Your Small Business Should Be Using Today

This list of resources will help you create better email subject lines, create videos, and win over customers who say they don’t want to meet with you.


MacBook’s Touch Bar Made Sales Presentations Customizable

There was a time when giving a sales presentation was a linear process. The 2017 MacBook, with it’s rather ingenious Touch Bar functionality has put an end to that time. As sales & marketing industries continue to find new ways of gathering data, we look at new ways of using that data to better the […]