Let's go find the easy wins.

Who you are

Four boxes, then the interesting part.

What the business does, in your own words required Say it the way you would say it out loud to somebody at a bar. Not the way it is written on the site.

What the site brings you now

These two answers tell me which half of the problem you have. The panel does the math as you pick.

People who contact you through the site in a normal month required Choose one None. It has never brought me anybody One to three Four to ten Eleven to twenty five Twenty six to fifty More than fifty I honestly do not know Out of every ten of those, how many become customers required Choose one None of them One Two Three Four Five Six Seven Eight Nine All ten I honestly do not know

The last thing you paid for that was supposed to fix this

A redesign SEO Ads A new logo or brand Nothing yet

Where the words came from

There is no wrong answer here. I have worked from every one of these.

Who wrote the words on your site now required

I did Whoever built the site An agency or a writer I hired AI wrote most of it It came with the template No idea, it has been there a while

When those words last changed Choose one In the last year One to three years ago More than three years ago Never, that is the original copy I do not know

The part that makes the call worth having

Three questions. People tend to find the answer somewhere between the second and the third.

Why do people pick you over the other option required One sentence. The real reason, not the polite one.

Is that sentence on your homepage required

Yes, close to word for word The idea is in there somewhere, but not in those words No I would have to go look

What do people ask you on the phone that the site should have already answered Whatever you find yourself explaining over and over. That is usually the copy that is missing.

If I asked five of your customers what you do, would they say the same thing

Yes, all five would match Roughly, with different words They would each say something different I have never asked

When to talk

Pick anything that works and I will confirm a time by email, usually within a day.

Days that work pick at least one

Tuesday Wednesday Thursday Friday

Time of day pick at least one

Morning Afternoon

Your time zone Choose one Central, same as me Eastern Mountain Pacific Somewhere else, I will explain below Anything else you want to make sure we cover Send it over

I read every one of these myself, because there is nobody else here to read them. You will hear back from me, not from a sequence.