Uncover the Secrets of Working Smarter for a Happier Life.

Keynotes, Workshops, and Virtual Events to bring passion back to your workplace, engage with your customers on a human level, and grow your productivity.

Speak with Joe Follow on

Uncover the Secrets of Working Smarter for a Happier Life.

Keynotes, Workshops, and Virtual Events to bring passion back to your workplace, engage with your customers on a human level, and grow your productivity.

Speak with Joe Follow on

Watch Joe in Action at his 2019 TEDx Talk.

Wrigleyville, Chicago 2019 TEDx

In-Person and Virtual Corporate Presentations for groups of 50 to 1,500.

Joe's 20 years of marketing and entrepreneurial experience translated into applicable, inspiring solutions to move beyond outdated ideas of how we work.

Reimagining Work For Greater Productivity and Happier Lives

30, or 45-min presentations available

For the past 5 years Joe has led his team in a very unusual way: they work for six weeks, then take off for two, using the down time to plan for the next 6-Week Cycle. Learn Martin’s productivity shortcuts and discover new ways to connect your distributed team for a happier way of life.

This program is perfect for Executives and Leaders who want to:

  • Connect more effectively with their remote team to foster a sense of teamwork and community across the distance.
  • Implement digital transformation initiatives to create a productive virtual workplace.
  • Boost the lifetime value of their employees and customers.
  • Increase productivity and retain the valuable talent assets working for them.

The audience will leave with:

  • Applicable time-management and strategy tactics
  • 6-Week Cycle planning and productivity virtual coach program
  • A comprehensive understanding of the emotional motivators behind the most productive work infrastructure.

Uncover Your Unique Value Proposition

15, 30, or 60-minute interactive workshops available

Aligning your company’s messaging to focus on One Target Customer allows you to connect your brand to the people most likely to benefit from it. Learn Joe’s inventive approach of defining your One Target Customer to dramatically impact sales, marketing, and culture.

This program is perfect for Executives and Leaders who want to:

  • Focus their brand messaging for more profitable interactions with their customers.
  • Convert more visitors into sustained customers of their products and brand.
  • Understand who exactly benefits most from their products and services, and how to talk directly to them.

The audience will leave with:

  • The One Target Customer Workbook, a versatile tool to dig deep into exactly who your market is.
  • Actionable methods for devising an effective UVP that will become the guide for all your messaging.
  • A deep understanding of the psychological motivators that drive their customers, and how to leverage that understanding into conversions.

TEDx speaker and author of 6-Week Cycles, Joe Martin is an advocate for more humanity in the way we work.

As most companies move away from traditional 9-to-5 workplace structures in favor of hybrid and fully-remote digital work environments, many are struggling to adapt.

Joe’s book, 6-Week Cycles, disrupts the traditional workday model in favor of a more humane and productive way to organize your team’s time and effort. The 6-Week Cycle approach does away with the idea that workers require a “corporate nanny” to ensure productivity, and honors the professional agency of everyone as they work toward common goals.

6-Week Cycles has been featured widely on television and other new media, including on FOX, WCIU, and WGN.

I want to show you the future of work.

Joe Martin

Starting now, let’s erase the artificial line between “work” and “life.” Then, let’s make a very small mindset shift — quit thinking of people as faceless data sets.

I’m not a robot, you’re not a robot, customers aren’t robots. We have families. We have aspirations. We have real lives that need living! And I’m just done with these outdated, archaic, obsolete modes of working.

The way we’ve been groomed to work is wrong.

The old ways feed on “productivity” to generate high margins which leads to employee burnt-out. This puts people in unnecessarily stressful situations that pulls them away from their ability to be a great parent, partner, and friend. We’ve removed the humanity from how we work. And I'm here to defend the human element that desperately needs to be a part of the workday.

I want to show you the future we should build together.

It’s one that prioritizes happiness with profitability. It’s one that adds value into another person’s life, instead of holding them for ransom with the promise of healthcare. In our future, companies value a person’s most precious asset — their attention.

I can’t wait to bring this new, more productive, more profitable, and more humane future to your team.

Joe Martin

Author, 6-Week Cycles

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