Pricing

High-converting brand messaging.

6-week program requires only 10 hours of participation from your team.

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Innovative thought leadership featured on industry-lead stages

Differentiate yourself from competitors.

Companies work with us to gain a competitive edge through messaging. An aligned brand messaging strategy will dramatically decrease CAC, increase LTV, and drive innovative new ideas.

$25k to create your new first sentence in 6-weeks.
Rush & on-site services also available.

You’ll Be Interviewed

You will be needed for a total of 10hrs throughout the 6-week engagement over video chat.

We’ll Present New Messaging

This includes your new first sentence and customer acquisition strategy.

You’ll Win New Customers

You’ll be able to clearly communicate your unique value to improve conversion rates.

Your new messaging completed in 6-weeks.

At the end, you will receive highly-actionable next steps to align your sales and marketing efforts behind your new messaging.

Week 1: Establish Your Baseline

An analysis of current sales and marketing efforts.

Week 2: Define Your Target Customer

Identify the behavioral patterns of your One Target Customer.

Week 3: Explore Behavioral Patterns

Discover how and why this customer will choose you.

Week 4: Research Competitors

Leverage strengths and weaknesses in your competitors’ messaging.

Week 5: Strategy Presentation

Step-by-step analysis of your customer acquisition roadmap.

Week 6: Clearly Defined Next Steps

Prioritization and scheduling roadmap items for completion.

Deliverables

Your new first sentence
Content topics
Website “hero”/top area
Target customer overview
Customer survey questions
Competitor research insights
Your new sales arguments

Research

(5) direct or indirect competitors
Previous email campaigns
Customer survey data
Current proposal
Website traffic via Google Analytics

Unlike any exercise you've ever been through.

First Sentence Reveal — Software Development

The company's founder talks about how he has annoyed marketing companies for 20 years because the messaging never felt right.

First Sentence Reveal — Health Food Store

The President of the company talks about a process aimed at taking them to places they've never been.

First Sentence Reveal — Cosmetics Manufacturer

The company's VP of Sales shares how this new first sentence allows him to speak to his team's entire set of capabilities.

Confidently use your new messaging.

In addition to your first sentence you'll receive an in-depth set of messaging guidelines. By saying the right things and focusing on the right conversation with your customers, you'll be able to communicate your unique value proposition and help your customers understand why working with you is the best choice.

At the end of 6-weeks, you can immediately use your new messaging to update your:

Networking group introductions
LinkedIn headlines
Email signatures
Sales collateral
Social media copy
Presentations
Advertising campaigns
Strategy sessions
Rebrand initiatives
Short-form content
Email marketing
SEO/SEM initiatives
Articles
Podcast appearances
Extended web copy
White papers
Swag
Brand assets
Tagline creation
Long-form video content
Business card creation

Unique insights in just 6 weeks

As a result of your new roadmap, you will be able to leverage psychological motivators to generate more profitable interactions with your customers.

Schedule a Call

Research & Roadmap

Next start date:

Conversion-Focused Research
One Target Customer™ Profile
Customer Acquisition Roadmap
One Sentence Pitch

Break Through Purchase Barriers

Your new roadmap will help you navigate through barriers to entry that could be holding back progress.

We have helped

A cannabis delivery service generate a $1.2M return

They’d run out of ways to increase revenue. They were running ads and posting on Instagram, but it wasn’t leading to more sales.

By aligning their site to a single customer, the optimization strategy we implemented increased the conversion rate by 12%, creating a $1.2M return.

A national rehabilitation facility uncover new keywords to target

Their target customer was unclear to them. They were stalled with their current strategy by continuing to compete for highly competitive words like "rehab facility".

Defining their One Target Customer™ led to a significant increase in the business development process by uncovering a new list of keywords and content to create.

Virtual Show

By understanding their customer we were able to create a new sales offering, improving their margins by 300%

Personal Archivist

Realizing she was chasing down the wrong leads, this personal archivist was able to stop writing blogs she didn't even like writing to begin with.

National EAP Provider

Defined their strategy as the catalyst in helping them redirect their marketing efforts towards more profitable investments.

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Accounting Firm

Shifted the value of their product and began selling accounting solutions instead of individual services.

Your messaging is the root of everything.

The symptoms of ineffective messaging are often difficult to spot and thereby, often ignored. Improve your conversion rate, improve the culture of your entire company.

Schedule a Call

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