Ideas, tools, or resources I was introduced to during the Dubrovnik Cycle (Mon, Mar 16th — Fri, Apr 24th).
Naming Conventions
From the wonderful search capabilities of Sani Nielsen, this naming convention helped me get my CMS organized from the start. https://ontraport.com/support/reference-material/naming-conventions/
Email Subject Line Generator
From the fine folks at Active Campaign, this tool gives you suggested titles to create enticing subject lines. https://www.activecampaign.com/free-marketing-tools/subject-line-generator#generator
Coronavirus Implications for Marketing
Interesting article that talked about businesses needing to re-frame to meet the needs of comfort and safety. https://businessesgrow.com/2020/03/16/coronavirus-implications-for-marketing/
BuiltWith
Easy to use tool to find out what technology a specific website is using. https://builtwith.com/
How to 10X Conversions with Emotion
Talia Wolf always has fantastic insight. This look at conversions and emotion is among my favorite. https://getuplift.co/webinar-replay?__s=jxmcx1rcdxe7wsot6dhj
Podia’s Sales Pages
I enjoy the way their platform is put together. I’m using Podia for my Food Tour Marketing Masterclass offerings currently. Looking to expand to offer more courses in the future. https://help.podia.com/en/articles/3453077-podia-sales-pages-custom-landing-page-templates
Video Maker
Thank you to Taylor Gaines for posting up this resource, as well as the next two. For Lumen, their instant video feature converts blogs to videos. https://lumen5.com/
Simple Whiteboard Videos
Simple whiteboard videos and tutorials. https://explee.com/
Prepackaged Video Ads
Choose videos that you can easily customize with your messaging. https://motionden.com/
Podcast Helper
I haven’t tried it yet, but my buddy Vince Carone recommended live-streaming production platform. https://www.ecamm.com/mac/ecammlive/
Video to Connect with Customers
They say, “Vidyard is the easiest way to create, host, and share
videos so you can keep connecting with customers and colleagues when everything else feels remote.” I’m going to give it a shot. https://www.vidyard.com/
How COVID-19 is Impacting Sales and Marketing
Metrics and data from the accounts of over 70,000 HubSpot customers globally. https://blog.hubspot.com/marketing/covid-19-benchmark-data
What to say when customers don’t want to meet with you
Sarah Victory is in the business of knowing and connecting the right people. When she told me to look up this article, that it was full of great insight. She was right. https://bijaco.com/what-to-say-when-customers-dont-want-to-meet-with-you/
