In the world of digital design, the user interface refers to the elements on a screen that you interact with. These can be pictures, text, buttons, boxes, icons — you…you get it. When we do this, it’s the job of the user interface designer to take the end result into consideration.

Ifwe’re placing in text, we should know how much text. Designing a space for 2 sentences is different than designing for 2 paragraphs.

Ifwe’re placing in a button, we should know where it lines up and how it will appear on a mobile device.

Ifwe’re planning an image area, it’s important to know what kind of images will be used in that area.

With that, the UI designer behind the Chicago Blackhawks app has a pretty great sense of humor, or the unintentional oversight led to some comical results all on its own.

Below are some screenshots from the Chicago Blackhawks app during the 2015–2016 NHL Season. As the new season begins, I look forward to more of these this year.

And it happened more often than not within the app. The screenshots above were over a few weeks, but the screenshots below were captured all in the same news stream.

Intentional or not, it’s a well done, great looking user interface and I appreciated the laugh.

Thanks, Chicago Blackhawks!

Now, how about another one of those Stanley Cups? As fans, we like throwing around that “Dynasty” word, let’s solidify that status a little more. Looking forward to another amazing season.


Keep Reading

Guidelines for Creating Your Company Logo

When we look at the psychology behind trust, a significant component is your target customer’s perception of your character. Trust has three primary facets: character, competence, and common goal. Your logo stands as one of the most significant representations of your character The perception of your character influence your value. The more you look like […]


How a great song and innovative JavaScript propelled an indie band to global listenership

About 3 years ago I found a javascript that I fell in love with. It became the cornerstone draw of a site I built with Dan Castady, lead singer of The Fold. Based directly around the album artwork for the Kickstarter backed release, the site would support the band’s second independent album since their separation from Tooth & Nail […]


3 Tips for the Person Who Put Their Own Ad on the Blue Line

On Wednesday of this week, an anonymous individual decided to place their own, handmade ads on a Chicago Blue Line train. After sitting across from the ads for a solid 20 minutes, I had some critiques. The following are some tips for that person regarding effective advertising. 1) Establish Purpose Understand what it is you’re […]